5 Travel Brands Winning on Social Media for the Week Ending July 11, 2014
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Besides weather-related delays and reservation gripes for airlines on Twitter, community engagement photos on Facebook and Instagram were the largest source of social activity for travel brands this week.
Each Friday, we call out travel brands that have stronger than usual activity on social media. Using SkiftIQ, we’re able to track current performance versus past (60-day averages, unless otherwise noted) as well as notice spikes in activity that demonstrate a brand either has a viral hit on its hands, or a public relations mess to clean up.
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The latest social activity on SkiftIQ for the week ending July 11, 2014:
1. KLM on Facebook
For three days, KLM shared sl
