Pure Michigan Shares Its Secret for Instagram Success
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The focus on visually pleasing scenes works on a platform like Instagram, but destinations are at risk of ignoring their diverse culture and events by focusing on pretty pictures alone.
Michigan's state tourism board has found that its social media fans flock to gorgeous scenery, but who takes the photo also makes a difference.
"What we find today is that people are trusting organizations less and less and governments less and less. Who do they trust more than ever?" asks Chad Wiebesick, Pure Michigan's director of social media marketing. "They trust their friends and families."
Pure Michigan has an impressive social media presence that exceeds the st
