Behind Starwood's Social Customer Service Victories on Twitter

When it comes to caring for hotel customers on Twitter, Starwood Hotels and Resorts is one of the quickest hotel brands by response time. According to SkiftIQ, its @starwoodbuzz account clocked in at an average of 33 minutes per inquiry in comparison to its sector average of 1,400 minutes/reply, from May 1 to June 30, 2014. Starwood uses the account both as a platform to connect its audience with its nine hotel brands (St. Regis, The Luxury Collection, W Hotels, Westin Hotels and Resorts, Le Méridien, Sheraton, Four Points, Aloft, and Element) and, when necessary, provide customer service for properties within those brands. More About SkiftIQ “W