5 Digital Trends We’re Tracking at Skift This Week

Every week we post hundreds of stories across various sectors in travel, connecting the dots across various global trends, and in these weekend posts we highlight the stories that tackle these trends. This one looks at top digital trends. For all of our trends roundups, go here.

>> The misleading descriptions of travel app updates: Are App Update Blurbs For Travel Apps Accurate Enough?

>> The risk in real-time marketing: KLM Dives Into Real Time Marketing at World Cup, and Get Slaughtered For It

>> Brands investing in entertainment over promotion: Top 10 Most Popular Travel Brands on YouTube in June

>> Travel startups learn how infrequently most consumers travel abroad: Startup VerbalizeIt Runs Into the Problem of the Infrequent Traveler

>> Attractions seek out new visitors on social media: Philadelphia Museums Use Instagram to Target Younger Visitors

Destination Mexico: The Evolution of Luxury Travel

Luxury travelers are looking for more than just posh accommodations and generic pampering. Savvy suppliers and tourism organizations are capitalizing on the desire for authentic experiences, as the sharing economy continues to present new ways to connect travelers with local culture.

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