Top 10 Most Popular Travel Brands on YouTube in June
Skift Take
At this point, vacationers have already made their holiday plans. It's good timing to publish videos that entertain as opposed to ones that promote.
Promotions for summer travel across all media ramped up in April and peaked in May, but noise has quieted down in June, especially on YouTube.
Among the trends that we saw in video uploads Father's Day content, humor, and non-English speaking videos promoting the World Cup were prevalent.
According to the 2,500 brands that SkiftIQ tracks, 22 fewer brands published videos this month, down from 390 in May. The total number of videos also decreased by 161 from 2,626 to 2,465 in June.
Unlike April and May's findings, the Airlines sector produced the most videos industry-wide at 802, while Destinations came in a close second at 786.
At a closer look, more than half of the videos in the Airline sector were churned out by one airline: TAP Portugal's campaign for its new destinations, "Speaker's Corner" accumulated 530 micro-videos of contestants who drew and spoke their way as an entry to winning a pair of round-trip tickets.
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Father's Day Moments:
Last month, Walt Disney World Resorts celebrated cool moms for Mother's Day and this month, the brand celebrated Father's Day. Its video, "Happy Prince Charming" garnered over one million views and showed just how sweetly heroic dads can be.
WestJet
