4 Digital Trends We’re Tracking at Skift This Week

Every week we post hundreds of stories across various sectors in travel, connecting the dots across various global trends, and in these weekend posts we highlight the stories that tackle these trends. This one looks at top digital trends. For all of our trends roundups, go here.

>> Consumers willing to trade data for smarter travel planning: Global Travelers Willing to Trade Privacy for Smarter Transit Tools

>> How Priceline won OpenTable and started an acquisition trend: The Story Behind OpenTable’s Tangled Courtship of Priceline

>> Our travel tools are become smarter and smaller: The One Chart That Explains Everything About Digital Evolution Of Travel

>> Travel apps have to improve the user experience: Mainstream Travel Apps Still Have Long Way To Go On User Engagement