Las Vegas Mixes Real-Life and Social Campaigns for Latest Marketing Pitch
Skift Take
Digital tools are allowing destinations to spread the marketing messages further than ever before, but agencies need to be creative and comprehensive to break through the competition.
Las Vegas used a combination of online and real-time marketing to get the word out about its new summer marketing campaign this week.
The campaign, Vegas Season, is all about getting Americans to think about summer as the best time to visit Vegas.
To reach an audience across the U.S., Las Vegas Convention and Visitors Bureau bought rights to a 24-hour exclusive Promoted Trend on Twitter.
LVCVB then backed up the social campaign with real-life action by placing "caro
