TripIt Thinks Business Travelers Will Get Into Photo-Sharing

Skift Take

TripIt’s premise is that business travelers will want to look at some pics and get some tips from Trover about restaurants and attractions during business trips. And, besides, when the business trip ends, a leisure trip often begins.

— Dennis Schaal

Photo-sharing apps such as Pinterest, which has attracted one billion Place pins six months after launching them, are coming into their own.

But do they work for business travel?

Concur-owned TripIt, the itinerary organizer app largely used by road warriors, thinks so because it has placed a link to photo-sharing app Trover into some TripIt users’ travel itineraries.

If a TripIt user is flying to San Francisco, for example, they may see a photo/graphic at the bottom of their itinerary in the TripIt app saying, “See awesome traveler finds in San Francisco.”

TripIt app users can click over from their itineraries to Trover to view restaurant and destination photos and to read tips on these destinations and attractions, Trover says in a blog post.

For years we’ve seen the blending of business and leisure travel where road warriors insisted on having similar tools to the ones gaining so much traction with leisure travelers. Trover and photo-sharing apps may be an extension of that trend if business travelers find the pics and tips useful.

Concur, which acquired TripIt in 2011, led a $2.5 million funding round for Trover, and has also made the Trover app available in the Concur app store.

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