5 Travel Brands Winning on Social Media for the Week Ending June 13, 2014

Skift Take
Instagram usage is picking up steam for travel brands.
There is no question we are in summer season: Travelers are in the midst of dreaming, planning or sharing their travel experiences, good or bad.
The social activity this week was heavy on Instagram and Twitter. Photos of food, homes, and animals got notable interactions, while airlines dealt with flight delays, rude staff, and got by with a few comments from happy customers.
Each Friday we call out travel brands that have seen stronger than usual activity on social media. Using SkiftIQ, we’re able to track current performance versus past (60-day averages, unless otherwise noted) as well as notice spikes in activity that demonstrate a brand has either