The Most Talked About Travel Sectors on Facebook
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Facebook's "Likes" and "Talking About" data do not paint a full picture on content efforts. It is also important to look at its ratio to benchmark effectiveness.
The travel industry is a key focus for Facebook's 2014 initiatives. The leading social media giant is committing to being present in the dreaming, planning, booking, experiencing and reflecting of the consumer journey.
According to our social database SkiftIQ, Airlines is the leading travel sector with the most "Likes" and most unique engaged users on the platform.
Destinations and Media come in at a close second and third place as the most talked about, and Bookings and Tools and Cruise Lines lead in number of audience.
For brands that are looking to see how well
