TripAdvisor's New Ad Campaign Puts Its Own Stamp on Destinations
Skift Take
Give TripAdvisor credit for emphasizing experience over price in its much-anticipated new ad campaign. The "New York" and "Rome" spots drive home a point about the value of TripAdvisor, but the ads may fall short of creating something memorable.
After being absent from TV advertising for around six months, TripAdvisor unveiled its much-anticipated second advertising campaign -- this one in the U.S. and France with the expectation that a campaign will also debut in Australia in early June.
At least several spots feed the campaign, which began nationally in the U.S. on May 19, and we found two 15-second spots called "New York" and "Rome," and a 30-second commercial contrasting the trips of one traveler who consult
