Top 10 Most Popular Travel Brands on YouTube in April

The most engaging videos from travel brands in April featured perspectives of children, spoofs, and teasers to longer content. Although destinations were the most prolific, videos from airlines had the most views and highest approval ratings. This finding closely correlates with Skift Trends Report about Online Video Strategies in the Travel Industry. Overall, 348 travel brands out of the over 2,000 tracked by SkiftIQ published 2,221 videos throughout the month. British Airways made it to the top of the list with its "Visit Soon" narrative about an intercontinental relationship between a grade school child in Sydney with her grandparents in London. Two other brands this month harnessed the stories behind children's ingenuity. Edmund Thomas Clint was a seven-year-old prodigy, who died of kidney failure in 1983, but not before drawing over 25,000 renderings of Indian folklore andÂ