Media and PR
Yahoo Relaunches Yahoo Travel as a Digital Magazine With Lots of Sponsored Content
There were two interesting announcements from major travel sites April 28: TripAdvisor added Wendy Perrin, formerly of Conde Nast Traveler, as its travel advocate, and Yahoo Travel relaunched with an emphasis on editorial, but also very heavy on travel inspiration and sponsored content. TripAdvisor has one of the most well-rounded travel sites on earth, and Yahoo is being Yahoo.