2014 › April

Sabre's IPO means little to those not involved in the nitty gritty B2B details of travel industry, but its employees' social media sharing shows to the larger world that the brand matters to those working there in a way most don't expect when they hear data and software.

W Hotels, St. Regis Hotels and Starwood Luxury Collection anticipated the changing behaviors and demographics of the luxury consumer, and adapted their business models and content marketing strategies around them, before much of the rest of the hospitality industry.

Snackable videos are still underexploited by brands, but as platforms such as Twitter and Instagram become more multi-format, travel brands will have an opportunity to experiment and expand.

Northstar is assembling a diverse mix of legacy travel brands.