Yahoo Relaunches Yahoo Travel as a Digital Magazine With Lots of Sponsored Content
Skift Take
There were two interesting announcements from major travel sites April 28: TripAdvisor added Wendy Perrin, formerly of Conde Nast Traveler, as its travel advocate, and Yahoo Travel relaunched with an emphasis on editorial, but also very heavy on travel inspiration and sponsored content. TripAdvisor has one of the most well-rounded travel sites on earth, and Yahoo is being Yahoo.
Yahoo has relaunched Yahoo Travel as an "immersive digital magazine" with lots of light and inspirational editorial content, and plenty of sponsored content, including stories and video.
Yahoo Travel, which dates to around 1997, is often in the top 10 in traffic among travel sites globally, and has been neglected for years. But, is a "magazine," whether it be digital, immersive or visually led, the response needed to recapture some of the magic?
For the relaunch, Yahoo has brought in Laura Begley Bloom, for
