Expedia Backtracks on 'World's Largest Travel Site' Claim
Skift Take
It was careless for Expedia previously to claim it was the globe's biggest travel site. You'd think it would have been more precise about its boasts, and in its latest ads it narrows its claim and documents it. TripAdvisor assuredly is happier now.
Expedia no longer claims in its advertising to be "the world's largest travel site," as it did until recently, and now qualifies that boast, stating it is "the world's largest full-service travel site."
Expedia's reversal follows Skift's publication of an article February 17 highlighting Expe
