Interview: American Airlines' Tips for Creating Hit YouTube Videos
Skift Take
American continues to demonstrate that it's not afraid to both invest heavily in and experiment often with various forms of social media.
Last week we released our latest Skift Trends Report, "Online Video Strategies in the Travel Industry" which takes an inside look at how travel brands -- especially airlines -- are using online video to reach new customers and deepen relationships with existing ones.
It is the most definitive state-of-the-market report on this big-growth sector in travel.
In preparing the report, Skift spoke with Jon Bird, Creative Manager of Social Marketing at American Airlines about how his airline created its "behind-the-scenes" series on YouTube (clip below). Parts of the interview are extracted below.
For the full interview buy the report.
Skift: What was your thinking behind this?
Jon Bird: We decided to take certain questions and topics that we were get
