Online Travel News

Here’s what's latest in online travel news, focusing on key trends, technologies, and strategies influencing the booking landscape. 

Discover the latest developments in booking platforms, the transformative role of AI and machine learning in creating personalized travel experiences, and the profound impact of mobile technology on consumer behavior.

Read more

Highlighted topics include the growing role of user-generated content and reviews, as well as the impact of social media on online travel bookings.

Skift's online travel news offers essential insights, exploring the competitive landscape, including the successes and challenges faced by major online travel agencies (OTAs), emerging startups, and established travel companies evolving in the digital age.

Keep up with the ever-evolving online travel market and its implications for both industry professionals and consumers.

Online Travel

Inside MakeMyTrip's 'Travel Superapp' Strategy. Is it Doable?

The real challenge for MakeMyTrip isn’t just building an end-to-end travel company — it’s making sure the experience is actually seamless. Can it truly integrate flights, hotels, ground transport, and everything else into one frictionless journey? That’s the test that will define its success or failure.
Online Travel

How the Hotel Segment Is Driving Growth for TBO Tek

TBO Tek is expanding aggressively post its IPO in a bid to dominate the B2B travel space. In order to stop resources from being overworked, it is experimenting with AI and technology to make operations more efficient.
Online Travel

Expedia Is Open to AI Partnerships and M&A

Expedia has its hands full getting Hotels.com and Vrbo back on track, and the antitrust environment may not be optimal for acquisitions these days. But if the company comes across a hard-to-resist M&A opportunity, never say never.