TripAdvisor Suddenly Withdraws Big Ad Campaign
Skift Take
In a December interview, TripAdvisor CEO Steve Kaufer said, "Lord, I hope it works," referring to the ad campaign. It's possible that some divine or earthly intervention may be called for early this year to resurrect the campaign.
Advertising slots on U.S. television stations were filled in January with online travel advertising from the likes of Expedia, Hotwire, Kayak, Booking.com, Priceline, Trivago and Travelocity, to name a few, but there was one very noticeable absentee -- TripAdvisor.
After a shaky test run earlier in 2013, the user review giant kicked off its first national TV advertising campaign in
