Turkish Airlines Is the Most Popular Airline on Facebook
Skift Take
Facebook changed the way that airlines connect with current and future customers. Turkish Airlines' success with country-specific pages suggests there's little limit to how personal brands can get with their followers.
Twitter has become a lifeline, or at least a complaint line, for flyers today.
Airlines have responded by investing in their social media teams and giving them the power to make quick changes for flyers on the ground.
Flyers post fewer time-sensitive requests on Facebook making it a place where airlines can engage and stay connected with customers by announcing new routes, posting photos of destinations, or running contests.
As a nod to Facebook's 10-year anniversary yesterday, we looked into the top most popular Facebook airline pages using Skift's competitive intelligence dashboard SkiftIQ.
Turkish Airlines Dominates the List
Turkish Airlines owns five of the ten most popular airline pages on Facebook with a combined 17.6 million "Likes."
The airline's global Facebook page as
