Updated: 21 Travel Media Brands That Lead on Social Media
Skift Take
Talking to users should be easy for travel media brands, but a few have managed to dominate the conversation (like LP and Travel Channel) while others surprise despite their size (like Fathom).
Becoming part of the conversation along the road from inspiration, to booking, to travel, and then back again is essential for any successful travel media brand.
And as brands seek to expand from either the printed page or simply their own website, they broadcast through social media, stoke conversations with their fans, and attempt to reach new readers through Twitter, Facebook, YouTube, and Instagram.
Editor's Note: In the first version of this story, we left out Matador Network. As you can see from the rankings, below, that was a mistake.
SkiftIQ covers the social media activity of over two thousand travel brands and of that, more than five dozen are travel media brands like Lonely Planet, Travel + Leisure, and Matador Network. Using Skift Score, an independent performance indicator, we're able to judge the performance of these brands not just by numbers, but by the types of interactions they have with users and the conversations in which they participate.
By that metric, Matador Network is the most successful media brand on social media. Alth
