2013 Archives

Skift Q&A: How Zero Point Zero Makes Television’s Best Travel Shows

Parts Unknown takes an honest and holistic look at the world and at travel, considering the impact politics, history, and location have on a destination. It takes strong personality, vision, and team work to pull off the feat in today's media environment and ZPZ continues to raise the standards of production, travel focused or not.

The Hampton Hotels Ad Campaign That Gave the Chain a Personality

Hampton kept it simple the last two years, responding to its own market research with a renewed focus on young travelers, a growing demographic that is quintessentially accessible due to its constant social media use. That simple approach seems to be paying off.