Frommer's Turns to Danish Metasearch Site to Help Revamp Frommers.com


Skift Take

This is the first step forward the Frommer's team has taken online since grabbing the rights to the name and series back from Google earlier this year. There are many more to go.
Arthur Frommer and Pauline Frommer, who recently reacquired Frommers.com and their guidebook titles from Google, partnered with Denmark-based travel metasearch company Momondo, and integrated its flight search tool into Frommers.com. Under the partnership, flight searches on Frommers.com using Momondo will lead to search results pages divided up between flight schedules and airfares from Momondo on one side, and Frommers.com destination information and tips on the other. "When readers search for a flight to a destination