MediaShift Ad Network Drops Name of Troubled Travora Brand
Skift Take
To a small group of travel industry professionals the name Travora was exciting for a few months. For everyone else, this name change means little.
MediaShift has killed the name of its subsidiary Travora, folding the once high-flying ad network into the parent company.
"This move is a natural progression for MediaShift to bring Travora Networks within one corporate structure in order to drive higher performance and create long-term value for ou
