Sportswear Brand Embraces Content Marketing With 8 European City Guides
Skift Take
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- Sportswear and lifestyle brand Rapha, in collaboration with publishing house Thames & Hudson, created 8 illustrated pocket-sized guides to Amsterdam, Barcelona, Berlin, Antwerp and Ghent, Copenhagen, London, Milan, and Paris.
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- Sportswear and lifestyle brand Rapha, in collaboration with publishing house Thames & Hudson, created 8 illustrated pocket-sized guides to Amsterdam, Barcelona, Berlin, Antwerp and Ghent, Copenhagen, London, Milan, and Paris.
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- Sportswear and lifestyle brand Rapha, in collaboration with publishing house Thames & Hudson, created 8 illustrated pocket-sized guides to Amsterdam, Barcelona, Berlin, Antwerp and Ghent, Copenhagen, London, Milan, and Paris.
-
- Sportswear and lifestyle brand Rapha, in collaboration with publishing house Thames & Hudson, created 8 illustrated pocket-sized guides to Amsterdam, Barcelona, Berlin, Antwerp and Ghent, Copenhagen, London, Milan, and Paris.
-
- Sportswear and lifestyle brand Rapha, in collaboration with publishing house Thames & Hudson, created 8 illustrated pocket-sized guides to Amsterdam, Barcelona, Berlin, Antwerp and Ghent, Copenhagen, London, Milan, and Paris.
-
- Sportswear and lifestyle brand Rapha, in collaboration with publishing house Thames & Hudson, created 8 illustrated pocket-sized guides to Amsterdam, Barcelona, Berlin, Antwerp and Ghent, Copenhagen, London, Milan, and Paris.
-
- Sportswear and lifestyle brand Rapha, in collaboration with publishing house Thames & Hudson, created 8 illustrated pocket-sized guides to Amsterdam, Barcelona, Berlin, Antwerp and Ghent, Copenhagen, London, Milan, and Paris.
-
- Sportswear and lifestyle brand Rapha, in collaboration with publishing house Thames & Hudson, created 8 illustrated pocket-sized guides to Amsterdam, Barcelona, Berlin, Antwerp and Ghent, Copenhagen, London, Milan, and Paris.
Travelers’ affinity for biking has boomed in recent years as cities across Europe and the U.S. have introduced bike lanes and tours that make it safer and more fun to explore a new city on two wheels.
The latest addition to the world of bike travel is an beautiful set of illustrated bike guides for eight European cities. The guides were dreamed up by Rapha, a performance roadwear brand that quickly embraced events and publications for the road racing community.
The pocket-sized guides were created for Paris, Milan, London, Barcelona, Antwerp and Ghent, Copenhagen, Berlin, and Amsterdam. They include maps, urban and distance routes, directions to bike rental shops, and activity tips.
Read More About Content Marketing in the Travel Industry
Every guide is illustrated by a different artist to give each book and city its own unique look.
The guides were created in collaboration with publishing house Thames & Hudson. The full eight-city set will soon be available for $40 on Rapha’s e-commerce site.
Click through the slideshow above for a first look at gorgeous guides.
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