Skift Take

Foursquare needs to consider multiple way to increase user engagement with the new ads in mobile, but it also walks a fine line so as not to be too intrusive.

Foursquare finally rolled out a self-service advertising product after years of hesitant experimentation with ways of making money.

The new ads display suggestions for local businesses when users search within Foursquare’s mobile app, in a format similar to the search results it already displays. Businesses will pay per action—saving an ad for later use, sharing it with a friend or checking in at the venue—with a minimum bid of $1.


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