The new ads display suggestions for local businesses when users search within Foursquare’s mobile app, in a format similar to the search results it already displays. Businesses will pay per action—saving an ad for later use, sharing it with a friend or checking in at the venue—with a minimum bid of $1.
Foursquare Needs To Open Up Its New Local Advertising Platform To Make It Work
Foursquare needs to consider multiple way to increase user engagement with the new ads in mobile, but it also walks a fine line so as not to be too intrusive.
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