Visuals Are the New Language of Content Marketing in Travel
Skift Take
The rise of visual web has been great for travel marketing, which has traditionally been image-driven anyway. Smart companies are doing smart content marketing campaigns, and we show how.
Earlier this week we launched our new Skift Trends report, "Content Marketing Trends in the Travel Industry", which defines the trends in content marketing in the travel industry, and puts them in context. Below is a short extract, get the report for the full understanding of the content market trends.
Visuals are the new language of the digital era. The rise of Instagram and photo sharing on Facebook speak to this, as do the surfeit of photo sharing startups that have come since.
PhoCusWright’s U.S. Consumer Tra
