First read is on us.

Subscribe today to keep up with the latest travel industry news.

JetBlue Enables Points-Sharing For Families of All Shapes


Skift Take

This is another reason to fly JetBlue, and will be very popular with travelers. It's great the way Family Pooling accommodates the varied shapes of families 2.0.

JetBlue says it has become the only U.S. airline to allow families to pool their points for free, and with no blackout or points' expirations.

Under the new TrueBlue Family Pooling Program, each family, which can consist of two adults and up to five children under age 21, designates a head of household, who can redeem points from the family account for any family member's travel.

UPDATE: Despite JetBlue's boast that it's the only U.S. domestic airline to enable points' sharing among groups, Sun Country Airlines in January began allowing up to 10 members of its Ufly Rewards program to pool their points for award ticket redemption. Sun Country, however, is not a major airline.

In a modern twist, families can include same-sex partners, or even two unrelated friends.

There are no blackout dates or restrictions on seats eligible for redemption.

Travelers are responsible for the taxes and fees, which can range from $2.50 to $5 on a one-way domestic flight to $22.24 to $102.10 for international roundtrip flights.

Family members can choose to pool all of their TrueBlue points or as few as 10% of their points, JetBlue states.

"TrueBlue is a loyalty program that rewards all of our customers, regardless of their frequency. Some customers choose JetBlue exclusively for family travel, while others mix business and family travel," says Dave Canty, director of loyalty marketing and partnerships at JetBlue Airways.

"Families may not travel with us as often, but with Family Pooling they still get to enjoy their rewards," Canty adds.

JetBlue is having a kickoff event tomorrow at JFK's terminal T5 for Family Pooling.

Up Next

Airlines

How Airlines are Redefining Premium Travel with Customizable and Personalized Experiences

As the airline industry adapts to evolving traveler expectations, premium cabins coupled with personalized experiences have become essential tools for driving loyalty and revenue. Airlines are turning to digital innovation and sustainable practices to redefine the premium travel experience and meet the needs of diverse customers.
Sponsored
Tourism

China and India Lead in Plans to Spend on Travel

Growing wealth in Asian markets, particularly India and China, are fueling a boom in outbound travel and it is crucial for travel businesses to understand these demographics.
Airlines

Delta to Resume Tel Aviv Flights April 1

Delta joins a growing list of Western carriers that are resuming their Tel Aviv service after Israel reached a ceasefire deal with Hamas.