How TripAdvisor Tailored Its TV Ads for an International Audience
Skift Take
TripAdvisor is paying careful attention to how it's perceived abroad in order to better position itself against rivals such as Booking.com.
TripAdvisor launched its first national ad campaign in late September.
The online reviews website started testing the TV ads in several U.S. markets in June. However, the launch was delayed after TripAdvisor completely changed the direction of the campaign. The new ads started airing in the U.S. this fall.
TripAdvisor kept the original videos it tested in June and set them to different languages to air in Spain, France, and Argentina.
Related: TripAdvisor Launches Its Firs
