Australia's Latest Tourism Video May Be One of the Most Inspiring Travels Ads of 2013
Skift Take
All the elements that need to be present in a great tourism video -- creative landscape visuals, people having fun, non-generic voiceovers, right music --- fit in well in this one. Maybe BrandUSA should learn from this, or better still, maybe hire Tourism Australia to do all its marketing? Is that even possible?
Tourism Australia, Australia's apex tourism organization charged with promoting the giant country, is really good at consistently putting out great videos, and the latest video does not disappoint.
The video -- a short film really -- is called "Be Changed" and tries to get across the "transformational journey" visitors will have in
