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Skift Asia Forum returns on May 14-15 in Bangkok, bringing together global travel leaders to explore the key trends shaping the Southeast Asia region’s tourism resurgence.

Thailand has benefited from foreign films set in the country for years, and a similar boom in interest is predicted following the new season of 'The White Lotus.'

The acquisition positions Hyatt to capitalize on the growing demand for luxury all-inclusive experiences, while adding significant scale to its resort portfolio in key leisure destinations where development opportunities are limited.

Let the Super Bowl ad games begin.

IHG CEO Elie Maalouf sees rich potential in many fragmented hotel markets, such as Europe and Japan, where independent hoteliers face mounting pressures from digital transformation.

Airlines are ramping up schedules for this weekend’s Super Bowl LIX in New Orleans, and a few of them are having a bit of fun doing so. 

Travel startups have raised about $400 million so far this year. By this time in 2024, travel startups had raised more than twice that.

As airlines race to expand premium offerings, this move is a key part of JetBlue’s strategy to enhance loyalty and drive profitability.

The U.S. National Parks Service hasn't seen staffing increase in tandem with surging visitation at many locations. The Trump's Administration's rescinding of job offers to temporary workers, plus other actions, may compromise the ability of rangers to manage crowds this summer.

The EU has big goals for sustainable aviation fuel, but big goals alone won’t solve the problem. Without major investment to produce more SAF and make it cheaper, these targets may end up being more talk than action.

As labor negotiations restart, Finnair management is raising the stakes. The threat of pilot redundancies will be front of mind when further talks begin next week.

On today’s podcast we discuss upbeat earnings reports from both Expedia and Hilton, as well as why one online travel CEO doesn’t think consumers will pay for greener trips.