Zagat Shrinks Print Operations, Launches Free, Stripped-Down Website
Skift Take
Google Maps is the world's biggest funnel to destination-specific information, and it only makes sense to focus content on those users. Whether or not Zagat's distinctive ratings system and brand voice will continue to rise to the top remains to be seen.
Google's Zagat brand pulled the curtains off a now-free Zagat.com website, as well as a new iOS app and a refreshed Android one, to stand alongside its long-running series of restaurant, shopping, and nightlife print guides.
The new Zagat.com focuses on restaurants and bars in eight U.S. cities and London only. Zagat's website previously covered over 30 destinations. While listings in other cities that previously existed on the site are still discoverable via an external search, users won't be able to navigate to them through Zagat.com. To supplement the listings content, Zagat online
