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Last week we launched the first of our bi-weekly trend reports, on The Future of Hotel In-Room Entertainment. The report dives into the rapidly changing state of the in-room entertainment experienced inside hotel rooms, and trends in the sector. We’re excerpting one of the trends below. For more analysis, buy the report.
Hotels are increasingly becoming places for people to plug-in their own devices as hotel-provided, in-room entertainment takes a backseat to the entertainment travelers bring with them. A recent survey found digital travelers tend to own at least two devices, favoring laptops and smartphones that make it easy to pay little attention to an in-room TV or clock radio.
Hotels are responding by making it easier for guests to use their own devices in conjunction with hotel offerings, and some are even offering loaner devices for guests who may have left theirs at home. But it’s not just entertainment that guests are bringing with them. Some are bringing their own WiFi hotspots as well.
According to Smith Micro Software survey in U.S. earlier this year, 81 percent of travelers desire access to mobile video content at hotels, and 55 percent indicate the availability of mobile content influences their hotel or resort selection process.
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