What a 19-hotel road trip looks like on social media
Skift Take
The social road trip, launched alongside a traditional media campaign, is a clever and more interactive way to engage guests and attract new customers drawn in by properties they didn't previously connect with Loews.
Loews Hotels and Resorts is taking its social media followers on a trip this summer to the group's 19 North American properties.
The hotel group's new blog Wish You Were Here tracks its social media manager Piper Stevens as she tweets and writes her way through all the Loews hotels.
The Summer Social campaign is meant to
