20 tourism and marketing trends we’re tracking at Skift this week
Every week we post hundreds of stories across various sectors in travel, connecting the dots across various global trends. We’re now highlighting the posts that tackle these global trends pointing towards the future of travel. This one looks at top tourism and marketing trends:
Up Next
Hotels
How Data Quality Issues Impact Global Hospitality Operations
There are wide discrepancies in data quality for hotel transactions across global regions, with the largest occurring in Asia-Pacific. Because hotels and agencies need to harness data quality to thrive, they must take a more nuanced regional approach to monitoring potential issues.
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Airlines
U.S. Safety Investigators Are Reviewing Air Traffic Controller Staffing
The National Transportation Safety Board did not specify how many air traffic controllers were working at the time of the collision.
Airlines
United Airlines Shuts Down Rumors About a Merger
Rumors circulated online this week that United was potentially interested in merging with JetBlue or buying some of the New York-based carrier’s assets.
Short-Term Rentals
CEO of UK Property Manager Awaze to Leave the Company
Kjellberg's departure from Awaze occurs as vacation rental consolidation is on the agenda in Europe.
Tourism
Global Travel Poised for Continued Growth in 2025
Last year marked a turning point for global travel. Unlike the two prior years, which focused on recovering back to pre-pandemic levels, 2024 saw the industry shift its focus to…