Last quarter Conde Nast Traveler sat atop the U.S. travel magazine market, but this time around it’s the Conde Nast’s rival from American Express that nabbed the top spot, with nearly $36 million in advertising revenue at Travel + Leisure for the second quarter of 2013.

This quarter was a big bright spot for National Geographic Traveler, too, as it added nearly $10 million in additional revenue over its dismal first quarter. Islands‘ remarkable 73.7% improvement over last year came at the cost of Caribbean Travel + Life, which parent company Bonnier shuttered and folded into Islands in November.

Spring is typically strong for magazines as readers stock up on titles to plan summer travel to destinations such as Italy.

PublicationQ2 2013 dollarsQ2 2012 dollars%CHGQ2 2013 ad pagesQ2 2012 ad pages%CHG
Travel + Leisure$35,760,308$32,164,49811.2268.2253.145.9
Conde Nast Traveler$29,894,147$28,469,9305221.45220.630.4
National Geographic Traveler$11,997,211$10,612,70613142.53122.8616
Southwest Airlines Spirit$11,925,507$12,613,811-5.5270.19284.27-5
Cruising World$6,660,713$6,869,920-3190.85202.15-5.6
American Way$4,657,600$8,954,778-48194.59279.61-30.4
US Airways Magazine$3,280,408$4,038,032-18.8145.18175.58-17.3
Destination Weddings & Honeymoons$831,203$856,621-344.9847.39-5.1
Executive Travel Magazine$578,525$0n/a22.330n/a
Budget Travel$0$2,626,341n/a039.77n/a
Caribbean Travel & Life$0$2,086,663n/a085.25n/a
Endless Vacation$0$2,689,000n/a030.35n/a
Executive Travel Sky Guide$0$1,393,100n/a046.83n/a
Sources: Ad pages detail from Association of Magazine Media.
Note: Departures has a controlled circulation based on membership status at American Express; in-flight magazine numbers are based on estimates by airlines.
Tags: magazines