Skift Take
United’s designs won’t stop flyers from booking, but their traditional lackluster look hints at a lack of innovation and creativity on deeper executive level.
United Airlines‘ new uniforms aren’t necessarily bad, but they are bland.
The airline released images of the newly designed outfits that United’s 64,000 employees will begin wearing today. The airline says it’s the first time that all work groups including flight attendants, customer service agents, technical operators, and ramp workers will wear a similar design. The uniforms are dark blue or black with grey, gold, and silver accents.
United’s dark new uniforms; however, pale in comparison to a wave of bright-colored, designer-label outfits rolled out earlier this year.
Avianca’s new uniforms are a sharp red designed to match the airline’s rebranding after the TACA merger and Air Canada’s designers appear to have channeled Justin Timberlake for its new Rogue uniforms.
Others turned to fashion designers for new looks that have yet to be unveiled, Virgin Atlantic brought U.K. designer Vivienne Westwood on board and All Nippon Airways tapped up-and-coming designer Prabal Gurung.
Click above to see United Airline’s new uniforms, which travelers can expect to see next time they fly.
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Tags: design, uniforms, united airlines
Photo credit: United Airlines unveiled its new uniforms that will unify staff with a similar design. United Airlines / United Airlines