Foursquare's real value lies in building maps made of people
Skift Take
A focus on people supports what we’ve argued is Foursquare’s best use case: a local discovery and recommendation engine. To know where and when your friends go makes Foursquare the most personalized searched engine out there.
To hear investor Fred Wilson tell it, Foursquare’s heavily-publicized struggles have nothing to do with their product or their ability to raise funds. The real problem? Foursquare hasn’t done a good job communicating its killer use case: “maps with people in them.”
“It’s not really about the check-in anymore. It’s about ‘maps with people in them.’ And you don’t get ‘maps with people in them’ from Google, and you don’t get ‘maps with people in them’ from Apple, and you don’t get ‘maps with people in them’ from Nokia. You get ‘maps with people in them’ from Foursquare.
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