Creating a culture intolerant of counterfeit goods will take years to accomplish, especially since vendors already found their way around a similar crackdown in 2008. New York’s reputation may be the main party to suffer when unsuspecting visitors are hit with a heavy fines.
Bargain hunters from around the world flock to Manhattan’s Chinatown for legally sold bags, jewelry and other accessories bursting onto sidewalks from storefronts along Canal Street.
But hidden around the city are goods labeled “Prada” or “Louis Vuitton” or some other luxury brand — counterfeits sold for a pittance. In some cases, handbags going for $2,000 on Fifth Avenue can be had downtown for, say, $20.
They’re seductive fakes.
And until now, the law enforcement focus has been on catching the sellers.
If a proposed bill passes the City Council, customers caught buying counterfeits also could be punished with a fine of up to $1,000, or up to a year in prison.
On the street, day after day, a hard-sell routine is repeated.
“Rolex! Chanel!” a man on a street corner whispers to a passerby.
“Get this before the police do!” he adds with a grin.
Buyers are walked to a designated spot where they’re quietly shown photos of the desired goods. Choices are then signaled to another person who disappears to an undisclosed location — a vendor’s back room, a nearby apartment, the back of a van.
The item arrives within minutes, and cash exchanges hands.
A City Council public hearing was scheduled for Thursday to examine the age-old counterfeit business. Council member Margaret Chin, who introduced the bill, said counterfeits deprive the city of at least $1 billion in tax revenue a year that could support community improvements. The Democratic lawmaker expects a vote sometime in the coming months.
Once visitors get their goods, usually packed in unmarked black plastic sacks, “they leave — they don’t patronize small businesses in our community,” Chin says. “This is not helping us, it’s just giving us a very, very bad image.”
“Hopefully, this law will cut down on demand,” she says.
But some worry about how the new law would be enforced and whether it would hurt both businesses and buyers.
“How would I know I’m not supposed to buy something, that there’s a fine?” said Ashley Hunter, 30, of Kershaw, S.C., who was browsing at a stall selling scarves.
“You’ve got to be kidding,” said Ron Dennis, 43, a licensed vendor who sells glass pipes off a table on the street and is an occasional customer, too. “I definitely would never come back; it’s very unfair; you’re demonizing a whole neighborhood.”
Chin says city officials would launch a very visible campaign informing the public and tourism companies, distributing flyers and posting signs.
In France, everyone seems to know that buying or carrying fakes is a crime, says Valerie Salembier, a former publisher of Harper’s Bazaar magazine who planned to testify at Thursday’s hearing. She now runs the nonprofit Authentics Foundation dedicated to consumer education about the counterfeit industry.
“You can go to jail, and you will be fined up to 360,000 euros,” she says. “It’s why they don’t have a big problem with counterfeits in France.”
One high-profile designer isn’t waiting for New York to take action.
Tory Burch has filed lawsuits in Manhattan federal court against four wholesalers peddling counterfeit versions of her jewelry with the brand’s TT logo.
For years in Chinatown, logo-bearing items were openly displayed, spread across sidewalks in burlap scooped up by vendors who’d run if police appeared.
Only the most daring do that now, since Mayor Michael Bloomberg and the police stepped up well-organized raids in recent years that have resulted in eliminating whole blocks of shops and demolishing a building that served as a warehouse.
“I’ve been watching the raids in these places,” says Dennis, the licensed vendor who sported a counterfeit Michael Kors watch.
Some shops now use stealth tactics to keep sales rolling.
Asked if he carries “designer bags,” one merchant points to a knockoff on a shelf, explaining that he “can make it into a designer bag if you wish.”
He steps behind a curtain, emerging with a metal plate bearing the name “Prada.” He says he’ll put the label on whichever bag a customer picks.
If caught, peddlers typically spend a few days behind bars, pay a fine and gets their goods confiscated, says Dennis. And then they’re on the street again.
When police lead a raid, word spreads quickly and counterfeit items disappear — for at least a day, anyway.
The New York legislation, if passed, would be the first in the United States to criminalize the purchase of counterfeits, Salembier said. “I support it completely, it is absolutely necessary.”
Copyright (2013) Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
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Photo credit: Pedestrians shop for purses and other merchandise on Canal Street in New York, Tuesday, June 4, 2013. Seth Wenig / Associated Press