First read is on us.

Subscribe today to keep up with the latest travel industry news.

Downton Abbey tourism: Making a pound off a television phenomenon


Skift Take

As Downton Abbey has demonstrated, the world in which families could maintain these massive piles of brick is thankfully in the past, so it's up to canny thinkers to come up with methods that will keep estates from collapsing entirely.

Lady Carnarvon, a self-described “prudent Scottish accountant,” doesn’t mind buses coughing and screeching onto the gravel driveway of her country estate and depositing 1,500 fans each day at her doorstep. In fact, she eagerly welcomes the visitors to Highclere Castle who pay the $27 admission fee, buy the $14.50 guidebooks and don’t leave without souvenirs like a $23 polo shirt with Highclere Castle etched on the front.

Why the attraction? Lady Carnarvon’s home is the fictional setting for the TV series “Downton Abbey,” and she is determined to cash in. As she told a visitor while scrambling to find a place for lunch that wasn’t already occupied by tourists, the location fees paid for the use of Highclere “are not going to pay for the roof.”

Up Next

Hotels

How Data Quality Issues Impact Global Hospitality Operations

There are wide discrepancies in data quality for hotel transactions across global regions, with the largest occurring in Asia-Pacific. Because hotels and agencies need to harness data quality to thrive, they must take a more nuanced regional approach to monitoring potential issues.
Sponsored
Tourism

Indian Union Budget: The Hits and Misses for Tourism

While the Indian Union Budget for 2025-26 didn't roll out any blockbuster wins for tourism, the industry is still finding reasons to celebrate the small victories.