Subscribe
Login

First read is on us.

Subscribe today to keep up with the latest travel industry news.

Subscribe
Media and PR

Walt Disney World rolls out user reviews on its own website

Jason Clampet
May 23rd, 2013 at 5:33 AM EDT

Skift Take

Once hated, then feared, and now accepted, user reviews have evolved into a way for hotels, cruise lines, and restaurants to let their fans gush and for savvy brands to better manage customer relations.

Walt Disney World in Orlando has just turned on its new beta site, Reviews.DisneyWorld.Disney.Go.Com, where the vacation giant is soliciting user-generated reviews from customers.

Right now, most of the reviews are glowing, which in Disney's Cyber World means a rating of — you guessed it — five Mouse Heads. "For a moment, you feel as if you are in Italy," gushes one review of an Italian restaurant at Epcot's Italy pavilion. But now and then, there's a review that damns with faint praise. "I don't think that Stitch's Great Escape is the worst attraction in Walt Disney World. In fact, I sometimes find it tolerable."

The site also provides a mechanism for users to pose questions about the resort to other users of the site.

Jason Clampet
May 23rd, 2013 at 5:33 AM EDT

Tags: disney, theme parks, ugc

Up Next

Airlines

How Airlines are Redefining Premium Travel with Customizable and Personalized Experiences

As the airline industry adapts to evolving traveler expectations, premium cabins coupled with personalized experiences have become essential tools for driving loyalty and revenue. Airlines are turning to digital innovation and sustainable practices to redefine the premium travel experience and meet the needs of diverse customers.
American Airlines + Skift | 1 month ago
Sponsored
An Indian family at the Monkeyland Primate Sanctuary in South Africa.
Tourism

China and India Lead in Plans to Spend on Travel

Growing wealth in Asian markets, particularly India and China, are fueling a boom in outbound travel and it is crucial for travel businesses to understand these demographics.
Robin Gilbert-Jones | 2 days ago
A file photo of a Delta Air Lines Airbus A330.
Airlines

Delta to Resume Tel Aviv Flights April 1

Delta joins a growing list of Western carriers that are resuming their Tel Aviv service after Israel reached a ceasefire deal with Hamas.
Meghna Maharishi | 2 days ago

First read is on us.
Subscribe to read more essential travel industry news.

New users get
20% off
their first year of Skift Pro

Subscribe

Already a subscriber? Login