Walt Disney World rolls out user reviews on its own website


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Once hated, then feared, and now accepted, user reviews have evolved into a way for hotels, cruise lines, and restaurants to let their fans gush and for savvy brands to better manage customer relations.
Walt Disney World in Orlando has just turned on its new beta site, Reviews.DisneyWorld.Disney.Go.Com, where the vacation giant is soliciting user-generated reviews from customers. Right now, most o