Carnival’s profits fall short as battered line drops fares to woo back cruisers
Photo Credit: Carnival Cruise Line's string of incidents dates back to the Carnival Splendor breakdown off the Mexican Riviera in late 2010. Here passengers hurry to transportation after the ship limped into San Diego Harbor. Orange County Register/MCT / Paul Rodriguez
Skift Take
Carnival will find a way to get out of its rut, but it will take longer to do so if it doesn't acknowledge that it's low fares directly relate to its less-than-stellar safety issues.
The news just keeps getting worse for Carnival Corp.
Late Monday afternoon, the Miami-based cruise giant lowered its earnings forecast for the year, citing the low ticket prices that have been needed to drive cruise demand while the company had endured months of negative publicity.
The 24-ship Carnival Cruise Lines and its parent company, Carnival Corp., have taken a beating since mid-February, when fire broke out on the Ca
