Airbnb CEO interview: No room for anonymity in sharing economy


Skift Take

Airbnb isn't all grown up and in the clear yet, but it is making some changes to cope with some of its more stubborn challenges.

In the wake of Airbnb moving to a Verified ID system to enhance trust between hosts and prospective guests, NBCNews.com's Ben Popken spoke with Airbnb co-founder and CEO Brian Chesky about trust and security, and what the new feature means for the evolution of Airbnb. Skift reprints the interview with permission. NBC NEWS: How does anonymity erode trust? CHESKY: We believe that when you remove anonymity, it brings out the best in people. It creates more accountability and gives our users more confidence when they’re booking a trip. NBC: How do you design trust? CHESKY: The first wave of the web was all about getting online. The second wave was about connecting online (s