Skift Take

Delta’s pop-up shop might not change anybody's travel plans but it does boost Delta’s brand awareness, especially among the tourists and local New Yorkers who happen upon the space by accident.

Delta will unveil extensive renovations to Terminal 4 at New York-JFK on May 24, and it’s opened a pop-up space in SoHo to show off design elements and tech features. Visitors, whether there on purpose or happenstance, are charging their phones, reading the airline’s Sky Magazine, and eating lunch out of tiny Delta suitcases.

The space is open to the public Tuesday through Sunday from 11 AM to 3 PM, and hosts private events in the evenings.  Delta saw just shy of 700 people visit the space this Saturday, slightly fewer than they were aiming for.

This is not the first time Delta has created a pop-up space to celebrate a real-life opening. A SKY 360 pop-up space opened temporarily on 57th Street and 6th Avenue in 2007 to give customers the look and feel of Delta’s in-flight experience.

Click throughout the slideshow above for a look at the staff and visitors inside the space.


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Tags: delta air lines, jfk, nyc

Photo credit: Delta recreates its new JFK terminal on a sidewalk in SoHo.

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