What a guidebook looks like today: It's not what you think


Skift Take

Reid's piece is a refreshing reminder about the power of expert content. And it's filled with clever visuals to help you along.
While working for Lonely Planet for nearly 15 years, I researched guidebooks in Siberia and Transylvania, trained at Mountie boot camp in Saskatchewan, and even shook hands with Al Roker. But the most