USA Today scoops up another travel asset on life support: This time Tripology
Skift Take
Rand McNally's sale of Tripology signals the failure of the mapping company's quest to transform itself into an online travel company.
USA Today's Travel Media Group announced the purchase of the travel agent referral site Tripology.com [Editor's Note: Tripology's website is no longer functioning] from Rand McNally on April 17.
Tripology was founded in 2007 and temporarly ceased operations in January 2010. Rand McNally acquired Tripology two months later as the Skokie, Illinois-based mapping legend sought to expand its digital presence.
John Peters, the current president of USA Today Travel Media Group, had been the CEO of Tripology when it was a standalone company, and became Rand McNally's senior vice pres
