Skift Take

Of course hotels are installing digital screens: the technology replaces the need for human concierge, shamelessly promotes hotels’ on-site offerings, and looks better than a paper pamphlet stand. What’s not to love?

Hotels to guests: Put down your iPads and SmartPhones. There’s something much more visually appealing to distract you in hotel lobbies these days.

They are digital screens, big and flashy ones, that hotels are hoping will draw guests out of their rooms and into the lobbies to learn more about the property and surrounding neighborhood.

The idea is to give travelers something they can’t get on their own devices: insider information about the hotel, customized tips on restaurants and attractions, works by local artists, photos of guests at sister properties around the world, and more.

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Tags: tablets

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