Skift Take
Panasonic already has some high-profile customers including Etihad and United, but the very public Tweetathon will likely raise consumer awareness of the service and pique carriers’ interest.
Passengers on six different aircraft flying over five different continents will connect via Twitter to deliver the world’s first global in-flight ‘Tweetathon’ using Panasonic Avionics Corporation technology.
Using the hashtag #High5Live, the passengers will interact with each other – and their earth-bound Twitter followers – while on separate flights all across the globe.
The event will be unveiled at the opening day of the Aircraft Interiors Expo in Hamburg on Tuesday, April 9, where Panasonic will launch the Tweetathon as the six flights take to the skies.
The Daily Newsletter
Our daily coverage of the global travel industry. Written by editors and analysts from across Skift’s brands.
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