TripAdvisor targets Yelp as it dives deeper into restaurant data

Skift Take
Is TripAdvisor playing around with all of these products surrounding its hotel advertising business, or is the company becoming an all-purpose travel site? We suspect the latter.
At least TripAdvisor doesn't operate an airline yet.
It is doing just about everything else in travel.
A Los Angeles-based data company, Factual, announced it will begin providing TripAdvisor with restaurant data "to complement TripAdvisor's dining options and reviews."
"The data which Factual provides includes everything from location, hours of operation, cuisine type, valet parking etc.," a Factual spokesperson says.
Factual states it offers pricing, rating and delivery