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Hotels are changing the way guests check in to their rooms, eliminating the traditional stop at the front desk to speed up, simplify and, in some cases, personalize the process.

When guests arrive at citizenM, a small, boutique hotel in Amsterdam, Glasgow and London, they check in at a kiosk and go straight up to their rooms, stopping only to speak to a roving hotel “ambassador” if they have a question…

The hospitality industry is moving toward more automated check-in systems, said Tyler Craig, vice president and general manager for the NCR Corporation’s travel business, which develops these systems for hotels.